The Epic Trolling of Abercrombie & Fitch
In the fitness world there is often a lot of vanity. While we supply supplements, we do so to help individuals further their health and fitness goals, not just to look good naked (well, ok, that may be part of it, but the take-home message is health). Sometimes we lose sight of what’s really important and the world in general starts to look like a giant, water-logged orb covered in jerks I’d like to drop-kick narcissistic people.
Abercrombie and Fitch does not Market to “Average” People
If you ever needed something to reaffirm there is in fact hope for the human race, you should probably read more about the responses to Abercrombie & Fitch’s latest debacle. A&F CEO Mike Jeffries apparently does not want to market to the un-cool, the average, or, you know, the majority of the world. He wants to market to the hotties of the teenage world, the Blake Lively’s and Zac Efron’s of the millennial generation, “Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that.”
So sorry un-cool, un-popular people. Mike Jeffries does not like you, and you cannot wear his clothes. You know, those scraps of fabric with pre-cut holes that are so flimsy you need to wear another shirt to avoid any accidental exposure of brazier or man-nip. Yea, those things. Perhaps, like Mike Jeffries’ definition of cool, his definition of what constitutes as clothing differs wildly from mine, but I digress.
So just what does Mike Jeffries consider uncool? Apparently, people missing forearms, people larger than a sock puppet, and people who do not have six-pack abs. Wait, what, forearms? That’s right. Apparently, not only can you not be cool if you are missing a forearm, you must also be shunted to the stock room where no one can see you. Your uncoolness factor at that point is so off the charts, you do not even deserve to be seen by the amazing elite teens Jeffries deems fit to wear his clothes. Then again, you also get to sue the overpriced pants off him and make about $12,000.
But people aren’t just suing Jeffries, they are trolling. Not only that, but they are taking trolling to a new and infinitely more charitable level than trolling has ever been before. Greg Karber’s response to A&F’s shenanigans has been to sift through thrift shop selections for A&F clothes and then turn around and give them away to the homeless.
There has been no word yet, but I have a feeling Jeffries does not classify the homeless as worthy of his brand. Rock on Greg Karber.