Inject Your Neck and the Double-Chin Gets It!
In a battle with your double-chin?
Too tired, too lazy, too discouraged to do something about it?
How far would you go to melt it away? Surgery, injections, and anything but actual attempts at weight loss litter the health industry these days and it seems this trend is not going anywhere soon.
Tuesday, September 17, 2013 could very well mark a turning point in the American health industry.
Consumers constantly see advertisements touting the newest and most-effective weight-loss products, diets, and supplements. But these products function in tandem with exercise and diet. The only option to remove fat without diet and exercise was cosmetic surgery.
But not anymore.
On Tuesday morning, an unheard-of pharmaceutical company, Kythera, submitted a press release to the media describing a remarkable product that had just finished clinical trials: ATX-101.
Ambiguous name, right? It sounds more like an automobile than a cosmetic product. But ATX-101 promises fat-loss, specifically in the chin and neck region, with a simple injection. That’s right—no surgery, no illegal substances, no helter-skelter diets—just a simple injection.
Into your neck.
Kythera describes its product as “a proprietary formulation of a purified synthetic version of deoxycholic acid,” which to me sounds like a bunch of smoke and mirrors. But the results speak for themselves.
In clinical trials, 70.3% of participants who received the drug (and not the placebo) “…demonstrated a simultaneous improvement of at least one grade from baseline on the Clinician-Reported Submental Fat Rating Scale (CR-SMFRS) and Patient-Reported Submental Fat Rating Scale (PR-SMFRS) vs. 18.7 percent in placebo (p<0.001)” and 13.4% of those participants “…demonstrated a simultaneous improvement of at least two grades from baseline.”
This drug is not just false promises and well-crafted advertising; it is the real deal.
But what does this news mean for the health industry? Financially, this drug could represent a shift from do-it-yourself style fitness programs to eat-what-you-want and still-look-pretty programs.
Now, this drug will not build muscle or foster endurance, so regular exercise is still needed if you are an athlete. But for those in the world who want to look good without having to work for it, Kythera may be the option.
And the latter population represents a huge portion of the health industry’s profits. Those of us who are into fitness and enjoy studying and researching various supplements know that most are just that: supplements, not miracle cures.
Kythera, however, appears to be a miracle cure…if you are willing to endure a shot to the neck.
But more than just the threat to the health industry, how does Kythera affect our nation’s ethical and moral foundations? Being able to absolve all responsibility for one’s health and rely only on an injection seems antithetical to everything that it means to be independent and hard-working (though many would see a cure-all solution to fat as a VERY American prospect).
Skip the Injections! Try Health Supplements
I find the possible ramifications of this to be highly disturbing. Personally, I’ll stick with sports supplements and hard work. The prospect of injecting my neck after weeks of binge eating is somewhat horrifying.
Whatever the case, Kythera has the capability of drastically altering the landscape of health science in the United States and the world in the not-too-distant future. Talk about having your cake and eating it, too.